VSwift Gaming Equipment is a fictional developed brand identity for a gaming equipment company. The name VSwift combines two names, Vance and Swift, to roll off the tongue better and hone in on the fast-paced nature of gaming culture. The accent lines and high-contrast color scheme along with moving lights and binary code exaggerate these qualities and build visual interest. The packaging for the headset utilizes high contrast for maximum visibility on store shelves, and the motion design advertisement uses the brand’s accent lines for high-energy movement. Overall, this brand aims for consistency across its deliverables and attempts to deliver a quality product that any gamer would find useful.