joanne Kim

Hi, I’m Joanne! I completed a BFA in Graphic Design and a minor in Mass Communications during my time at UF. With my determined attitude, I seek to achieve a successful career in creative direction, visual communications, graphic design, and advertising. I was born in South Korea and raised in New Jersey. I regularly spend my free time practicing hot yoga, or doing fun activities with my friends. I also enjoy studying topics regarding psychology and philosophy.


DISCIPLINE: Branding/Art direction

FAVORITE TYPEFACE: helvetica

Zodiac: gemini

favorite hex code: #F9C6DC

favorite Emoji: 🐻

rgb or cmyk: rgb


Featured Project

Pretty Poison Redesign

The primary objective of this project was to redesign Nessa Barrett’s hit debut EP “pretty poison” using a cohesive visual system that authentically reflects Nessa Barrett as an artist and to accurately convey the tone and underlying messages of her songs through visuals. The intention behind this design is to capture the personal nature of this album for Nessa by creating an album cover that resembles a diary or journal where she documents her emotions. Through Nessa’s songs, she expresses her frustrations with online scrutiny, and the album design effectively translates her personal experiences and feelings into a cohesive visual expression. To reinforce Nessa’s brand identity, the visual language of the album cover is applied to digital elements and promotional materials. The cohesiveness of this approach ensures that her visual style remains uniform across various media, providing an immersive experience for her followers.